"Tough As You"
Doc Martens Campaign
Doc Martens set up a promotional campaign to help them reach out to potential collaborators. They were looking to work with those who are involved int he behind-the-scenes elements of the creative scene. To assist this call out, Doc martens commissioned a promotional campaign that utilises archive & stock footage to be presented on their various international social media platforms as well as in-store screens. This and That Media was heavily involved in this post production for this campaign from editing to motion graphics and colour correction. The final result was a 45 second promotional video accompanied by an additional two 15 second videos (all provided in various aspect ratios with/without subtitles). At the top of this page is the main 45 second video, to check out the remaining videos please check out Doc Martens instagram page here.
Credits:
Producer: Sophie Fitzgerald
Editor: This and That Media
VFX: This and That Media
Head of Art Direction: Paul Rider
Senior Creative: Rhys Edwards
Production Company: WeareSocial